University of Southern California

Election 2012

Stories in Message Management

Social Media & Debates

October 1, 2012

As the millennial generation becomes old enough to vote, we should expect to see the impact of the TV debate change in significant ways.

Twitter Nation

September 7, 2012

In 2012, Twitter has a force that it didn’t have during the 2008 election. What is its impact on political discourse, and does it motivate voters?

Courting the Female Voter

March 16, 2012

Women are the coveted demographic of the moment. Republican candidates have been getting attention — both positive and negative — with their stances on birth control and abortion. Obama is launching a big push to attract women voters. How important will women be this November, and how swingable is their vote?

Obama & The Return of the Young Voter

February 28, 2012

In 2008, the millennial generation was critical in putting Barack Obama in the White House. Four years later, millennials seem to be tuned out.

The Art of the Tweet

August 20, 2010

In the golden age of advertising, ad whizzes knew how to craft the perfect, concise headline to get their message across. In the era of Twitter, this skill is newly important. USC marketing expert Ira Kalb explains what Twitter followers want to hear and what they don’t, and lays out the key ingredients of a good tweet.

California Races: Whitman & Boxer Lead

April 16, 2010

A USC/L.A. Times poll finds that voters favor Republican gubernatorial contender Meg Whitman, partly due to her record campaign spending. In the battle for U.S. Senate, incumbent Democrat Barbara Boxer is besting Republican challengers, but there are signs that she might be losing ground. Click for video.

Status of Gay Marriage

November 13, 2009

Now what? November voters left advocates unsure on whether
to push same-sex marriage in California in 2010, says Ange-Marie Hancock.

Clinton, Newsom and Revenge

October 16, 2009

When former President Bill Clinton came to California to stump for gubernatorial candidate Gavin Newsom, he may have acted on a long history of political grudges dating back to 1992. Sherry Bebitch Jeffe, senior fellow at the USC School of Policy, Planning, and Development, traces the tangled tale.

The Etiquette of American Politics

September 18, 2009

Rep. Joe Wilson was admonished for yelling “You lie” at President Obama, an outburst that startled many Americans and reminded others of this summer’s rowdy town halls. However, in the U.K. the political process is routinely more raucous. Is America the land of polite politics... and is that changing?

Clinton in North Korea: Stealth Diplomacy

August 14, 2009

Through the Clinton, Bush and Obama eras, the U.S. has sought the same things from the nation of Kim Jong Il. But how do we get those things? USC’s Clayton Dube reveals how America wrangles North Korea through indirect diplomacy, how those efforts are received, and why Clinton’s trip is a sign of progress.

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