University of Southern California

Election 2012

Stories in Campaign Management

Decision 2012: What Did We Learn?

November 9, 2012

On November 6, President Obama was reelected with roughly 100 electoral votes more than challenger Mitt Romney. What went wrong for Romney? Are there lessons the Republican Party should take away from the presidential and congressional outcomes?

Courting the Female Voter

March 16, 2012

Women are the coveted demographic of the moment. Republican candidates have been getting attention — both positive and negative — with their stances on birth control and abortion. Obama is launching a big push to attract women voters. How important will women be this November, and how swingable is their vote?

Obama & The Return of the Young Voter

February 28, 2012

In 2008, the millennial generation was critical in putting Barack Obama in the White House. Four years later, millennials seem to be tuned out.

The Battle for Social Conservatives

February 9, 2012

Mitt Romney has been trying to woo the GOP’s social conservatives, while Rick Santorum has effectively countered the play for his voter base.

Reactions: New Hampshire Primary

January 13, 2012

USC’s Dan Schnur and Christian Grose analyze the results and look to South Carolina. Grose thinks new Republican primary rules could extend the battle.

New Poll: Californians Short on Hope

November 13, 2009

Eighty percent of voters think this state is heading in the wrong direction, finds the new USC College/Los Angeles Times Poll. While 60 percent approve of the job President Obama is doing, 62 percent are disillusioned with Gov. Schwarzenegger. USC’s Dan Schnur wonders whether the shine is off the Golden State.

Clinton, Newsom and Revenge

October 16, 2009

When former President Bill Clinton came to California to stump for gubernatorial candidate Gavin Newsom, he may have acted on a long history of political grudges dating back to 1992. Sherry Bebitch Jeffe, senior fellow at the USC School of Policy, Planning, and Development, traces the tangled tale.

Reviving the Republicans: What the GOP Must Do To Take Back the Presidency

July 17, 2009

Conventional wisdom has the Grand Old Party on life support, its image dominated not by ideas but by infidelity distractions and the prospect of a conservative revival tour by the soon-to-be-former governor
of Alaska. USC’s Dan Schnur, who led communications for McCain 2000, points the way out of the wilderness.

Year in Review: Election 2008 Top 10 List

November 14, 2008

From Rev. Wright to favorite political blogs, from cogent analysis of Barack Obama’s victory to one wrong prediction about a gay marriage proposition — cast your eyes on the 10 most popular stories this year from the Election 2008 Web site. And look for new content in 2009 on the revamped site, USC Politics and Society.

Post-Election Summit

November 7, 2008

The complete post-
mortem on the 2008 race: A two-day conference at USC will offer analysis from top Obama and McCain strategists.

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