Stories in Campaign Management
November 9, 2012
On November 6, President Obama was reelected with roughly 100 electoral votes more than challenger Mitt Romney. What went wrong for Romney? Are there lessons the Republican Party should take away from the presidential and congressional outcomes?
March 16, 2012
Women are the coveted demographic of the moment. Republican candidates have been getting attention — both positive and negative — with their stances on birth control and abortion. Obama is launching a big push to attract women voters. How important will women be this November, and how swingable is their vote?
February 28, 2012
In 2008, the millennial generation was critical in putting Barack Obama in the White House. Four years later, millennials seem to be tuned out.
February 9, 2012
Mitt Romney has been trying to woo the GOP’s social conservatives, while Rick Santorum has effectively countered the play for his voter base.
January 13, 2012
USC’s Dan Schnur and Christian Grose analyze the results and look to South Carolina. Grose thinks new Republican primary rules could extend the battle.
November 13, 2009
Eighty percent of voters think this state is heading in the wrong direction, finds the new USC College/Los Angeles Times Poll. While 60 percent approve of the job President Obama is doing, 62 percent are disillusioned with Gov. Schwarzenegger. USC’s Dan Schnur wonders whether the shine is off the Golden State.
October 16, 2009
When former President Bill Clinton came to California to stump for gubernatorial candidate Gavin Newsom, he may have acted on a long history of political grudges dating back to 1992. Sherry Bebitch Jeffe, senior fellow at the USC School of Policy, Planning, and Development, traces the tangled tale.
July 17, 2009
Conventional wisdom has the Grand Old Party on life support, its image dominated not by ideas but by infidelity distractions and the prospect of a conservative revival tour by the soon-to-be-former governor
of Alaska. USC’s Dan Schnur, who led communications for McCain 2000, points the way out of the wilderness.
November 14, 2008
From Rev. Wright to favorite political blogs, from cogent analysis of Barack Obama’s victory to one wrong prediction about a gay marriage proposition — cast your eyes on the 10 most popular stories this year from the Election 2008 Web site. And look for new content in 2009 on the revamped site, USC Politics and Society.
November 7, 2008
The complete post-
mortem on the 2008 race: A two-day conference at USC will offer analysis from top Obama and McCain strategists.