University of Southern California

Election 2012

Stories in New Media and Campaign Management

Social Media & Debates

October 1, 2012

As the millennial generation becomes old enough to vote, we should expect to see the impact of the TV debate change in significant ways.

Twitter Nation

September 7, 2012

In 2012, Twitter has a force that it didn’t have during the 2008 election. What is its impact on political discourse, and does it motivate voters?

Obama & The Return of the Young Voter

February 28, 2012

In 2008, the millennial generation was critical in putting Barack Obama in the White House. Four years later, millennials seem to be tuned out.

The Art of the Tweet

August 20, 2010

In the golden age of advertising, ad whizzes knew how to craft the perfect, concise headline to get their message across. In the era of Twitter, this skill is newly important. USC marketing expert Ira Kalb explains what Twitter followers want to hear and what they don’t, and lays out the key ingredients of a good tweet.

Top 10 Political Stories of the Decade

December 18, 2009

The Aughties? The Ohs? Whatever you call them, the years 2000 through 2009 were eventful ones. Marc Cooper of the USC Annenberg School recalls the media moments that captured our attention: September 11, Obama’s election, the expansion of presidential power...

Digital TV Transition

February 6, 2009

This week Congress ruled to delay the switch. Government had failed to warn the poorest and oldest TV viewers, says USC’s Jonathan Taplin.

Year in Review: Election 2008 Top 10 List

November 14, 2008

From Rev. Wright to favorite political blogs, from cogent analysis of Barack Obama’s victory to one wrong prediction about a gay marriage proposition — cast your eyes on the 10 most popular stories this year from the Election 2008 Web site. And look for new content in 2009 on the revamped site, USC Politics and Society.

The End of Racism?

November 14, 2008

The election that made Obama America’s first black president also brought racism into the spotlight, says USC sociologist Karen Sternheimer.

Election Day Resources

October 31, 2008

A guide to the availability of USC experts on Election Day, a viewing party and forum on campus, and student broadcasters’ live coverage.

The Lying Game

October 31, 2008

Are Barack Obama and John McCain telling
the truth? A new
online video game helps confused voters fact-check the candidates’ claims.

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